Our 2 cents…
Lifestyle marketing is about going beyond selling a product or service. It's about finding a way to connect and integrate with consumer values, interests, aspirations, attitudes, opinions and behaviours. It's all about seeking to educate, inspire and motivate your consumers.
With the goal of your product or service contributing to the definition of your consumer's way of life, here are three steps to get you on the lifestyle marketing track:
Be human. Remember authenticity is key.
Create positive consumer centric experiences.
Keep the conversation going by building and engaging with your community.
Build yours today
This is in no way an exhaustive list of what's out there. These are just some common tools to help you get started and keep the wheels turning when it comes to your marketing efforts.
Eventbrite - for your event planning and promotion needs.
MailChimp - for your supporting email marketing campaigns.
Facebook - for information sharing, community building and social engagement monitoring.
Instagram - for making a visual impact, capturing those moments and brand building.
Linktree - to get your one Instagram link working for you.
LinkedIn - for professional, B2B relationship building.
Squarespace - for customisable web templates. Just add your brand flair.
Google Business Solutions - for enhancement, optimisation and measurement of your online presence.