Sometimes we just need someone to point us in the right direction. In an effort to empower you to be on your way to creating that dream website, here's a handy website design brief template you can use to get thinking and planning your new website.

At the end of the day, this is your website project. A chance to create a website that achieves your strategic goals, while at the same time communicating what makes you or your brand unique, special, and different. Knowing the answers to the following questions will help your website designer to estimate the size, scope, and nature of your website, as well as help you think through what it is exactly you would like to create.

Part A - General information

  • Who’s the primary contact for this project? Include name, email, and phone.

  • Do you have an ideal date for website launch? Are there outside considerations that might affect the timeline (e.g. product launches, studio openings)?

Part B - Strategic goals

  • Describe the range of work you do, the products you sell, the services you offer, or the content you create.

  • Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old?

  • When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?

  • If your ideal visitor visited your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?

  • Which social media channels (if any) do you think your ideal visitor spends time on? Are you already interacting with them in a marketing capacity?

  • Are you an expert in your field? Do you ever write about your industry?

Part C - Design

  • Give us the lay of the land. Describe your industry and how you fit into it. Newcomer or established? Local, regional, or national? Artisanal or mass market?

  • What brands and/or individuals do you consider competition?

  • What brands and/or individuals would you consider to be design inspiration?

  • What makes you or your business unique/special/different?

Part D - Nuts and bolts

  • Do you already have an existing website or domain?

  • Will anyone else, such as partners or employees, need administrative access to the website?

  • Do you already have assets for your website? This would include: copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding.

Part E - Over to you

  • Is there anything else you should note about this project?

Now that you have a picture in mind of what that dream website could look like, the next step is to find someone to assist you in bringing it to life. If you think The Wellnest Co can be of assistance, why not complete the contact form HERE.