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Marketing

What’s next?

What’s next?

We say it every year at this time "where did the year go?". Despite the fast moving nature of the end of the year, I love this time for the reflection that it allows us to have. Sure we can stop and take stock at any time but there's something about a new year being on the horizon, a clean slate so to speak, that gives you that extra nudge to make a change.

Marketers in operations

Marketers in operations

I’ve always noticed my marketing skill set gravitate a little into the operations space. More so in recent years as technology has taken a firm foothold in marketing toolkits.

Your content mix

Your content mix

The online world loves content and when your content is good, consumers respond and engage. So what should you consider when thinking about your content mix? We've got a few thoughts.

Your tech game

Your tech game

So I'm not going to tell you there's a great new product out there that you should be using. I'm not going to tell you that you need to be jumping on each piece of technology that comes your way. I'm asking you kindly to stop, and take a step back from your technology for a moment. 

Website design planning

Website design planning

Sometimes we just need someone to point us in the right direction. In an effort to empower you to be on your way to creating that dream website, here's a handy website design brief template you can use to get thinking and planning your new website.

The creative in me

The creative in me

You know that moment when you read something and you think, that's exactly me. It's like all those thoughts came straight from my head and were penned in the blink of an eye.

Brand video planning

Brand video planning

First up, here are the facts on video as a marketing tool as shared by inbound marketing platform Hubspot:

  • Video is projected to claim more than 80% of all web traffic by 2019.

  • Adding a video to marketing emails can boost click-through rates by 200-300%.

Marketing foundations

Marketing foundations

A solid marketing mix will put the right product or service at the right price, in the right place at the right time. When considering your marketing mix, start with really getting to know your offering and the four Ps in order to achieve this.

Be boutique

Be boutique

Recently I was reading about how the changes in the fitness industry, as brought about by boutique studios, have meant that larger fitness facilities are needing to consider stepping it up in order to compete. It's delivery in terms of the consumer experience that these boutiques are excelling at. 

Keep it human

Keep it human

No matter what business you're in, there is always a way to add a human element to your marketing. It's not about self promotion but rather about genuine connections and the fact that consumers what to know who they are doing business with and why. 

The hands-on marketer

The hands-on marketer

From time to time I tend to adopt a thought process that, maybe in this fast-paced business world, there are two types of marketing managers. In my view I find there is the hands-on marketer and then there is, I guess what you could call, the project manager marketer. 

The brand space experience

The brand space experience

The physical space that a brand occupies, let's call that a brand space. In a time where brands tend to shine online it's important to translate your brand to its physical space as well. 

Marketers need community

Marketers need community

Building and having access to a community is a marketers dream. Just as you have an employee community (internal), marketers need a consumer community (external) not only as an audience for their communications, but to help in the revising and improving of a company's product or service offering.

This isn't your average blog

This isn't your average blog

First and foremost, I'm here to thought-share, ok, maybe story tell a little too. But if you're here, I'm glad you are. Chances are you either know who am, you're in business or marketing, you're a wellness inclined individual that's been following my events, or maybe you've just stumbled across this piece online, but regardless, I'm sure you'll get something out of the pieces I pen.