Sometimes you’ve just got to see what’s in your own backyard, or within a five or so hour drive south of home. Here’s a little look at my 2019 road trip. With my trusty Mitsubishi ASX, accommodation booked and a rough idea of sights to see, off I went.
Thinking about hitting in the road? Here’s a little flashback to my 2018 road trip. I flew from Sydney to Melbourne (Avalon) hired a car, knew where I was staying and roughly what I wanted to see, and off I went.
We say it every year at this time "where did the year go?". Despite the fast moving nature of the end of the year, I love this time for the reflection that it allows us to have. Sure we can stop and take stock at any time but there's something about a new year being on the horizon, a clean slate so to speak, that gives you that extra nudge to make a change.
Let's start with the fact that I am currently doing fine. But throughout September, R U OK? were doing their thing and while I can credit them for their efforts of getting their message out there and everywhere, all I wanted to scream was "I AM NOT OK" when I saw part of their campaign.
I’m a true believer in passion projects, side hustles, whatever you want to call them, because without them I wouldn’t be who I am today.
Those were the words that I put out into the universe immediately after coming across this article on passion projects over at Thrive Global.
Recently I was reading about how the changes in the fitness industry, as brought about by boutique studios, have meant that larger fitness facilities are needing to consider stepping it up in order to compete. It's delivery in terms of the consumer experience that these boutiques are excelling at.
No matter what business you're in, there is always a way to add a human element to your marketing. It's not about self promotion but rather about genuine connections and the fact that consumers what to know who they are doing business with and why.
I was gifted a box of affirmation cards as part of a 30th birthday present from colleagues, and there, in the lid of the box, it summed up everything I’d been thinking recently. It’s not a lack of purpose I’ve been struggling with but rather a lack of perspective.
First and foremost, I'm here to thought-share, ok, maybe story tell a little too. But if you're here, I'm glad you are. Chances are you either know who am, you're in business or marketing, you're a wellness inclined individual that's been following my events, or maybe you've just stumbled across this piece online, but regardless, I'm sure you'll get something out of the pieces I pen.