Far South Coast NSW

Far South Coast NSW

Sometimes you’ve just got to see what’s in your own backyard, or within a five or so hour drive south of home. Here’s a little look at my 2019 road trip. With my trusty Mitsubishi ASX, accommodation booked and a rough idea of sights to see, off I went.

Great Ocean Road VIC

Great Ocean Road VIC

Thinking about hitting in the road? Here’s a little flashback to my 2018 road trip. I flew from Sydney to Melbourne (Avalon) hired a car, knew where I was staying and roughly what I wanted to see, and off I went.

What’s next?

What’s next?

We say it every year at this time "where did the year go?". Despite the fast moving nature of the end of the year, I love this time for the reflection that it allows us to have. Sure we can stop and take stock at any time but there's something about a new year being on the horizon, a clean slate so to speak, that gives you that extra nudge to make a change.

Marketers in operations

Marketers in operations

I’ve always noticed my marketing skill set gravitate a little into the operations space. More so in recent years as technology has taken a firm foothold in marketing toolkits.

Your content mix

Your content mix

The online world loves content and when your content is good, consumers respond and engage. So what should you consider when thinking about your content mix? We've got a few thoughts.

Mind matters

Mind matters

Let's start with the fact that I am currently doing fine. But throughout September, R U OK? were doing their thing and while I can credit them for their efforts of getting their message out there and everywhere, all I wanted to scream was "I AM NOT OK" when I saw part of their campaign. 

Passion projects

Passion projects

I’m a true believer in passion projects, side hustles, whatever you want to call them, because without them I wouldn’t be who I am today.

Those were the words that I put out into the universe immediately after coming across this article on passion projects over at Thrive Global.

Your tech game

Your tech game

So I'm not going to tell you there's a great new product out there that you should be using. I'm not going to tell you that you need to be jumping on each piece of technology that comes your way. I'm asking you kindly to stop, and take a step back from your technology for a moment. 

Website design planning

Website design planning

Sometimes we just need someone to point us in the right direction. In an effort to empower you to be on your way to creating that dream website, here's a handy website design brief template you can use to get thinking and planning your new website.

The creative in me

The creative in me

You know that moment when you read something and you think, that's exactly me. It's like all those thoughts came straight from my head and were penned in the blink of an eye.

Brand video planning

Brand video planning

First up, here are the facts on video as a marketing tool as shared by inbound marketing platform Hubspot:

  • Video is projected to claim more than 80% of all web traffic by 2019.

  • Adding a video to marketing emails can boost click-through rates by 200-300%.

Marketing foundations

Marketing foundations

A solid marketing mix will put the right product or service at the right price, in the right place at the right time. When considering your marketing mix, start with really getting to know your offering and the four Ps in order to achieve this.

Be boutique

Be boutique

Recently I was reading about how the changes in the fitness industry, as brought about by boutique studios, have meant that larger fitness facilities are needing to consider stepping it up in order to compete. It's delivery in terms of the consumer experience that these boutiques are excelling at. 

Keep it human

Keep it human

No matter what business you're in, there is always a way to add a human element to your marketing. It's not about self promotion but rather about genuine connections and the fact that consumers what to know who they are doing business with and why. 

The business of empowerment

The business of empowerment

If you're in business, it pays to empower your consumers!

Sure, your offering in one way or another is something that consumers will come to rely on and let's face it, that's what keeps your business going - we all need sales. 

The hands-on marketer

The hands-on marketer

From time to time I tend to adopt a thought process that, maybe in this fast-paced business world, there are two types of marketing managers. In my view I find there is the hands-on marketer and then there is, I guess what you could call, the project manager marketer. 

Brand stories

Brand stories

Building a brand or redefining a brand is one thing. Maybe you just want to get your name out in the marketplace or maybe you just want to get a consistent look and feel happening reflective of what your business has become. But while your making plans to see you brand grow, have you considered how this all impacts on your consumers?

Data-backed growth

Data-backed growth

Whether you're working on a marketing plan for the year or you're just looking for direction on making that next big business decision, the marketing tools we have available to us in this digital age give us so much insight.

Perspective

Perspective

I was gifted a box of affirmation cards as part of a 30th birthday present from colleagues, and there, in the lid of the box, it summed up everything I’d been thinking recently. It’s not a lack of purpose I’ve been struggling with but rather a lack of perspective.

The brand space experience

The brand space experience

The physical space that a brand occupies, let's call that a brand space. In a time where brands tend to shine online it's important to translate your brand to its physical space as well.